Course Outline

• Basic elements of strategic management
• Strategic management and planning, what is the difference
• Preplanning phase
• Environmental scanning
• Porter's five forces approach
• Organizational analysis
• Competitive advantage and core competences
• Corporate strategy
• Directional strategy and portfolio analysis
• Business and functional strategies
• Cost leadership versus differentiation strategy
• Tactics
• Business models and how companies make their money
• Strategy implementation
• Evaluation and control